MF-7600 Launch site

  Client: Massey Ferguson on behalf of My favourite story |   Role:  Sole UI Designer



Tasked with designing the new MF7600 microsite, I answered the brief for a ‘striking style’ by creating a dark and atmospheric environment to match the power of the new model.


As the sole UI Designer, it was my job to bring to ensure that the content and style remained on brand, while at the same time creating a visual treatment that marked the model launch as something different and mysterious.


Primary features that required considerable UX and UI design were the gallery, 360 exterior / interior tour, and the package picker tool which allowed users to compare the current tech specs available across the range. The client was very happy with the designs and build, which resulted in us being comissioned to work on further projects, including a POS app.