Backbase provides a leading digital-first banking platform that accelerates digital transformation for banks worldwide.
As the principle designer in the sales team, I had the pleasure of leading the new creative direction of the demo products interfaces, and the implementation of features. The pace was fast, the field was open, and the talented team I created with and mentored were a joy to work with.nd implementation of the designs and features for the Backbase demo products.
With a conference on the horizon and some new products to launch, I was tasked with bringing the va-va-voom to the new sales pages. The brief was to take the updated product imagery and apply the same look and feel to the website.
I designed the Backbase Digital Sales and Engagement Platform pages with a high emphasis on animation so that the content felt alive.