Mercedes-Benz, Automotive

Mercedes Benz, microsites and apps

C-Class Campaign Microsite

Brief

Mercedes-Benz required a responsive micro-site to promote the launch of their new C-Class Saloon. I was tasked with the UX & UI of the site design, ensuring the experience was both technically feasible and soundly executed within short time restraints.

Solution

Conceptualising and pitching the initial idea as a team, before solely undertaking UX and UI design.

Taking lead from the accompanying promotional video which featured split screen animations, I looked to graphic design greats such as Pablo Ferro and Neville Brody to create a distinctly minimalist and retro style.

Result

The outcome was a clean interface, with impactful imagery and sliding panels that added visual excitement and prompted users into the product page within the Mercedes-Benz site.

Mercedes-Benz Mile Tracker App

Brief

Originally briefed in to concept ideas for a small Christmas gift, the assigned team at  Digital Annexe believed we could provide a more long-term and meaningful solution than just a one-off Christmas present. And so we embarked on a journey to design a tool that would help fleet drivers manage their day-to-day travels and subsequent expenses.

Solution

As part of a design team of two, I was very much involved in each stage of the project.

I created user flows, wireframes and the necessary technical documentation to ensure each eventuality and screen was covered. Designs were created between the Design Lead and myself. The result was a slick, easy to use and powerful app, with strong UI and UX across both platforms.

Result

The outcome was a full utility app for both Android and iOS that allowed fleet drivers to track and expense their mileage (manually or via GPS), record on-the-road expenses, find the nearest and cheapest petrol station, and manage their parking locations and durations.

Fleet Comparison Tool

Brief

The Mercedes-Benz fleet team needed a responsive online tool that would help fleet drivers compare the up-front costs, running costs, efficiencies, and tech specs between different models (including competitors) in order to make a purchase decision.The tool needed to be easy to use, reflective of the brand's style, and clearly present the information. Behind the scenes, there was a lot of data to crunch, user profiles to analyse and journeys to define.

Solution

I lead a team of 2 others to conduct user research, analyse the data and user profiles, and then create wireframes, prototypes, final designs and technical documentation.Specifically created the key wireframes, produced designs for the key screens and drafted the technical specification. I was also the key liaison with the client, presenting the proposal at the various milestones. My team worked on the user and data analysis, infographics and roll-out of the rest of the designs.

Result

My team were awesome and we worked together as a solid unit to produce a slick and polished user experience and interface. Unfortunately in the end, the client decided to go with a pre-made solution provided by the data provider.Despite the disappointment of the project not making it, I am still very proud of how we brought together a lot of different data sets and complex business / user requirements into a beautiful tool.

What’s next?

Let me know if you want to talk about a potential collaboration.

Let’s design together