NHS Scotland, Royal Hospital for Children Glasgow (RHCG) Healthcare

Visual identity, illustrations and interface tuning

The Client

The Royal Hospital for Children Glasgow (RHCG) is one of the leading paediatric care centres in the UK, and the largest in Scotland.

Problem

RHCG was without their own website for a number of years, creating confusion for patients, carers and clinicians trying to get more information about the specific services available and on-site facilities.

Not having a visual identity to apply to their internal and external documentation and communications meant they were creating a disparate look and feel across their different departments. Something needed to be done

Solution

As the sole designer, I was tasked with defining and applying a relatable look and feel to the content and interface. RHCG enlisted the services of Tactuum Ltd for the software development of the website and supporting apps, so I worked within the framework of their existing CMS - Quris™ .

Designs and functionality were tested with real patients and carers, resulting in an easy to use and relatable look and feel.

The result

The result is a cohesive collection of stylised products that scintillate in our demos and presentations worldwide. The added bonus is that the styles and approach are also utilised by Product Marketing and Marketing teams to ensure consistency in our brand communications. 18 months later and the style is still living on strong 🎉

What’s next?

Let me know if you want to talk about a potential collaboration.

Let’s design together